"Simple Caracters" is not only the absolute shopping destination since 1989 in Greece, but an idea.

Our primary purpose is to offer consumers a range of products in the fashion industry but at the same time to satisfy the needs of the smallest to the most demanding. With a universal character by engaging exclusive houses from abroad and smart choices.

Our goal is for our customers to show their "CHARACTER" with their stylistic choices.

Our founders, Dimitris and Rania Liakotiti, started their journey in the fashion business sector, with the first homonymous shop in Halandri, Attica, a northern suburb of Athens. Today the company has five stores in Attica, Athens and two in Mykonos.

Also in June 2017 our company launched the first exclusive Philipp Plein / Billionaire store in the area of ​​Psarrou in Mykonos, Nammos Village.