Dondup

Dondup

Dondup is a lovely  history. Not just because it’s a great Italian success story, but for the many milestones it has passed since it was started in 1999. This is when Massimo Berloni and Manuela Mariotti were inspired to set it up by the philosophy of Tibetan Lama Myngar Dondup. In fact, his words “All men are equal. Race, colour and faith are nothing; only our thoughts and actions count.” were the inspiration for both brand and company. Dondup’s fame comes from its core business – a truly fabulous jeans collection. With denim as the beating heart of Massimo Berloni’s universe and company, it was only natural that it should also become the signature of Myngar Dondup too.  Bringing his considerable fashion experience to the new company, he immersed himself in a study of how jeans fit the human body, which led to the first jeans with low back pockets and perfect anatomical fit. And his  low back jeans are stunning! As are the natural dyes he uses in his jeans.   


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