Virgil Abloh is responsible for the high fashion streetwear brand Off-White. Forcing the streetwear crowd to view the urban scene through his disruptive architectural eye. Albloh created a line that combines graphic emblems and Japanese infused structure for a hype driven audience. After gaining momentum with his prior brand Pyrex, sold originally in his multi-designer boutique. Virgil used his outlook as a global citizen to create a new concept inspired by the cross pollination of current omnichannel media. The outcome was an athletically city driven line with a high-end, gender neutral finish.